NOTHING GOES VIRAL FOREVER

A reflection on impermanence in an age of exposure.
What fades is often what was never truly seen.
Regular price £37.00 GBP
Shipping calculated at checkout.
Size

About the piece

  • — 100% combed ring-spun cotton, soft texture
    — Heavyweight fabric: 220 g/m² (7 oz/yd²)
    — Classique and regular fit, elegant but effortless
    — Take your usual size for an elegant look
    — Full size guide available here


    All pieces are unisex. Fit depends on personal preference.

  • Full size guide available here

    Crafted on a Cotton Heritage™ base, chosen for its structure, durability, and premium handfeel.

    Produced on demand with controlled sourcing and minimal waste.

  • — Processed in 1–3 business days.
    — Free shipping worldwide.
    — Orders may arrive in minimal packaging due to high demand.

    Check our shipping policy to confirm delivery options in your country and get full info.

  • Compliant with EU standards. REACH, GOTS & OEKO-TEX certified.

    For full compliance details, click here.

Most worn, most seen.

  • The Perfectionist
    The Perfectionist
  • THE SOVEREIGN
    THE SOVEREIGN