Prologue

THE STORY

Licencieux didn’t start in a studio. It started in a rupture.

In the quiet ache of disillusion. In the sleepless itch of rebellion.
Born from someone who no longer fit the roles, the cities, or the narratives handed to him.

This brand isn’t about fashion. It’s about refusal.
Refusing to smile on command. Refusing to shut up when things itch.
It’s about expression over impression, and rawness over polish.

We don’t do loud logos.
We let simple garments speak truths most people swallow.
We embroider irony, print discomfort, and dress the unspeakable in cotton.

Licencieux is about statements. Not statements you wear to impress others — but ones that resonate like a slap in your own face.
It’s quiet. It’s violent. It’s beautiful in ways that hurt a little.

You don't wear Licencieux to blend in.
You wear it because it fits your contradiction.

THE ROSE

You may have noticed it.

A strange, tilted rose — not blooming proudly but bending, defying gravity, halfway between a fall and a rebirth.

It was painted by London-based artist Kenza Hamoumi and chosen precisely for what it disrupts.
This is not the kind of flower brands usually choose. This one challenges you. It’s flawed, poetic, slanted like truth, like beauty, like change.

Some will see a fading rose. Others, a regenerating one.
We see both. And that’s the whole point.

Just like Licencieux, this rose is minimal yet symbolic.
Its stem is clean — but sharp. Its petals are soft — but stubborn.
It reminds us that the beautiful isn’t always delicate. That sometimes, what stings the most deserves to be worn.

This rose is our symbol.
For all that bends, breaks, grows back, and dares to speak.